Exploring buyers’ desires at workshop focused on new homes

What do prospective buyers of new homes want? In a word: more — more options beyond kitchen cabinets, countertops, flooring and bathroom tile.

New-home buyers want details and answers to questions like: Is there an energy-efficiency option, and does it include adding solar panels at some point? What’s the carbon footprint? How cyber-secure is the security- and camera-system option? What can I add on, or remove from, my new-home purchase package?

National Homes

Blueprint Workshop revolutionizes new home consumer research

As its slogan “You are the Blueprint” attests, National Homes takes homebuyer feedback seriously when planning its homes and communities.

Always an industry innovator, the company has now revolutionized the concept of traditional focus groups and consumer research with the National Homes Blueprint Workshop, a ground-breaking event that explored how homeowners feel about their homes, how they live in them, and what type of design, features and technology they believe will improve their lives.

National Homes

Honouring Bradford Veterans

Deena Pantalone

In Conversation With Deena Pantalone of National Homes

With a mission that You are the blueprint, National Homes is laser focused on what new-home buyers want, the things they love and how they want to live. Having built more than 5,000 homes across the GTA, with increased focus on the highrise market, National doesn’t just strive to build quality new homes. Just as critical is exceptional customer care, and a market-leading embrace of technology every step of the way.

We spoke with Managing Partner and Director of Marketing & Innovation Deena Pantalone to get her insights on just how National connects with today’s discerning homebuyers, and what lies ahead in 2019.

National Homes Celebrating 25 Years

Founded in 1992, National Homes has today grown into one of the GTA’s most successful homebuilders. With land acquisition and development, commercial, retirement homes, retail and residential projects in its portfolio of accomplishments, National has developed more than 20,000 acres of land, constructed thousands of sq. ft. of retail and commercial developments and has a growing focus on the highrise residential market.