Deena Pantalone moves National Homes into the future

Technology is everywhere these days, and no one is more focused on bringing real estate and tech together than Deena Pantalone, Managing Partner at National Homes.

In her role as National Homes’ Chief Marketing Officer, Deena Pantalone is at the leading edge of real estate property technology. In fact she’s so committed to bringing tech and real estate together that she doesn’t just search out the best products and technology to integrate into National’s homes, she also helps start-up tech companies to develop their business from the ground up.

Through her company Venturon LP, Deena Pantalone invests in start-up companies across North America that provide new products, services and technologies in the real estate industry.

But unlike a venture capital firm, Venturon’s group of investors and mentors do much more than invest – they nurture the growth of their start-ups. By providing consulting and advisory services to technology start-ups, Deena Pantalone and her Venturon team bring an experienced outside perspective and constructive feedback to build on ground breaking ideas. Her mentorship inspires entrepreneurs to focus on Prop-Tech solutions that provide a strong return on investment for companies in the real estate industry, while also inspiring developers to look to the future of real-estate, building sustainably with innovative technologies in a business that is ready for a rethink.

Through National Homes, and the Venturon network, start-ups have the opportunity to beta test their ideas in a real world environment, working with experts in real estate. That means better-targeted technology that meets breakthrough real estate goals.

You can see the results of Deena Pantalone’s research proptech innovations released first in National Homes communities across the GTA with bright ideas, smart design and innovative technology.

The National Homes/Venturon network ecosystem includes IBM, York University Schulich Labs, Urban Land Institute, Colliers Techstars, Harvard University Graduate School of Design, UPPlift, Builtworld, Proptech Toronto, R Labs, Smart, Women in Proptech and others.

Together, National Homes and Venturon bring deeper knowledge and hands-on mentoring to tech start-ups. Ideas and products developed by those companies bring National, and their customers, innovative thinking before it is introduced to the rest of the world. And directing it all at the centre is Deena Pantalone, moving National and Venturon into the future.

It’s an ambitious plan. It’s already producing bright ideas. And the end result is nothing less than real estate rethought.